November 30, 2023

Software program as a Service (SaaS) subscriptions have carved out a big area of interest within the enterprise world, particularly amongst small enterprises. A brand new examine by B2B Evaluations gives insightful knowledge on how small companies are utilizing SaaS subscriptions, how they measure these instruments’ success, and what the way forward for SaaS use would possibly appear like for them.

SaaS Adoption Amongst Small Companies

B2B Evaluations found that small companies are more and more turning to SaaS instruments, with 35% at the moment utilizing them and a further 16% intending to take action quickly. Regardless of this, 48% had solely been utilizing their present SaaS instruments for below six months, indicating a latest uptick in adoption. The examine highlighted the next as essentially the most utilized SaaS instruments:

  • Zoom (46%)
  • WordPress (39%)
  • QuickBooks (38%)
  • Microsoft Groups (25%)
  • Google Analytics (24%)

Most small companies allotted greater than $4,500 yearly for SaaS subscriptions, and 23% had elevated their SaaS price range this yr, with a good portion being invested in advertising, CRM, and gross sales software program.

For advertising, SaaS instruments like e-mail automation platforms and analytics software program assist companies goal their viewers and acquire insights into their clients’ conduct. In Buyer Relationship Administration (CRM), SaaS platforms allow companies to centralize their buyer knowledge administration to allow them to enhance relationship-building and guarantee personalised buyer interactions. Gross sales software program broadly assists them in streamlining gross sales processes, managing leads, and optimizing conversion methods to assist drive extra income.

These instruments make SaaS a helpful companion for small companies, serving to them improve buyer relationships and bolster their gross sales and advertising efforts.

When selecting new SaaS instruments, the examine discovered companies most frequently prioritized the next:

  • Price worth (39%)
  • Person-friendliness (31%)
  • Information safety (19%).

Nonetheless, these elements current just a few challenges, with excessive subscription charges (40%) and a lack of know-how in new software program instruments (18%) standing out as the first hurdles. To navigate these challenges, about one-third of small-business house owners took benefit of demos and free trial intervals to guage SaaS instruments earlier than subscribing.

Furthermore, companies are more and more looking for further options to those challenges. As an illustration, to fight the difficulty of excessive subscription charges, companies would possibly discover group buying organizations or consortiums that permit them to entry bulk charges for SaaS instruments, thereby lowering particular person subscription prices.

To handle the lack of know-how, companies are investing in coaching packages, on-line programs, and workshops to boost their group’s expertise in utilizing new software program instruments. In addition they flip to freelance consultants or consulting companies to assist them implement new SaaS instruments easily with as few workflow disruptions as potential. Peer networks and on-line boards are additionally useful avenues for companies to search out recommendation for overcoming widespread challenges they may run into when adopting and implementing SaaS.

Evaluating SaaS Success

In line with the examine, companies predominantly measured the effectiveness of SaaS instruments by the next metrics:

  • Elevated productiveness and effectivity (34%)
  • Person-friendliness (30%)
  • General enterprise enchancment (28%).

Practically 1 / 4 of small-business house owners additionally thought-about diminished prices and minimized errors as indicators of profitable SaaS implementation.

Along with these metrics, companies ought to set up a typical framework for evaluating the long-term influence of SaaS instruments on their organizational objectives and ROI. Setting clear KPIs associated to particular SaaS software features, reminiscent of buyer acquisition price, lifetime worth, and churn fee for CRM software program, can present tangible knowledge on its efficiency.

Conducting common surveys and suggestions classes with group members who continuously use these instruments also can supply insights into comparable impacts and potential areas for enchancment. By integrating qualitative and quantitative knowledge factors like these, companies can assess the worth and influence of SaaS instruments holistically, ensuring they meet their enterprise wants and assist them progress in direction of reaching their objectives.

Anticipating SaaS’s Future for Small Companies

SaaS seems to be on an upward trajectory concerning its small enterprise use, with corporations persistently evaluating their tech stacks and budgets to accommodate rising applied sciences. Regardless of issues about price and safety, the prevailing sentiment amongst small companies leans in direction of optimizing and enhancing their operations with SaaS instruments.


SaaS subscriptions have gained a agency foothold amongst small companies, providing a myriad of instruments to assist them be extra profitable. Nonetheless, companies nonetheless have to navigate sure challenges associated to price, experience, and integration. The long run appears to not less than maintain a sustained, if not amplified, function for SaaS in small companies, with a give attention to optimizing productiveness, enhancing buyer interactions, and bolstering the underside line.