Are you seeking to develop your BigCommerce website and join with potential prospects and enhance gross sales? If sure then allow us to inform you that integrating social media into your BigCommerce website could be a game-changer for all of your advertising and marketing efforts.
With billions of social media customers worldwide, it’s no shock that companies are turning in the direction of the facility of social media, to have interaction with their viewers, construct their model, and drive gross sales. Furthermore, social networking channels has turn into an integral part of modern-day advertising and marketing. On this article, we’ll discover the highest 5 advantages of integrating social media into your BigCommerce website that can enable you to perceive the facility of social media advertising and marketing in scaling up gross sales as your final purpose. So, let’s start:
#1 Will increase Model Consciousness
Social media offers companies with a platform to succeed in a bigger viewers and join with potential prospects in a approach that conventional advertising and marketing strategies can’t. So, by sharing content material on this platform, you’ll be able to expose your model to a wider vary of individuals and enhance your possibilities of being seen by those that could also be within the services or products that you just’re displaying.
For instance, let’s say you run a style retailer on BigCommerce. So, by integrating your social media accounts into your website, you’ll be able to show your Instagram feed on the homepage, showcasing newest style tendencies, shopper critiques, product updates, and extra. This may result in a rise in model consciousness and your followers which can in the end result in extra gross sales.
Therefore, by integrating social media into your BigCommerce website, you’ll be able to simply faucet into the potential pool of consumers and create model consciousness. With time, it’ll translate into driving extra visitors and gross sales into what you are promoting.
#2 Improves Buyer Engagement
Social media offers companies with a direct line of communication with their prospects, enabling them to have interaction with their viewers in a extra significant approach. By integrating your social media accounts into your BigCommerce website, you’ll be able to encourage prospects to have interaction together with your model on a extra private stage.
In response to a examine by Sprout Social, 83% of customers respect it when manufacturers reply to their questions/feedback on social media. This makes it extra possible for customers to advocate a model. Thus, by integrating social media into your retailer, you’ll be able to enhance buyer engagement and construct stronger relationships together with your viewers which might result in having a extra loyal buyer base in future.
#3 Accelerates Web site Site visitors
By sharing your web site hyperlinks on social media, you’ll be able to drive extra guests to your website, and in the end enhance your possibilities of making a sale. For instance, let’s say you run a house decor eStore on BigCommerce. So, by sharing pictures of your merchandise/design concepts on Fb, after which together with a hyperlink to your web site in your Fb web page, you’ll be able to encourage prospects to go to your retailer and discover extra of your deliverables. This not solely helps to extend your social media presence, but additionally in participating immediately together with your audience; and get extra footfalls to your retailer.
Nevertheless, there’s extra to getting extra visitors to your on-line retailer, than to what meets the attention. For starters, your web site must be responsive throughout folks’s gadgets – regardless of the kind they like whereas being lively on social media. That is the place you want the experience of specialists from trusted BigCommerce growth firm like CodeClouds. Their workforce of pros who could make your web site responsive and appropriate with totally different browsers and gadgets.
#4. Will increase Gross sales
Social media may also assist companies to extend their gross sales by offering prospects with a straightforward option to buy merchandise immediately from their most well-liked social media platform. And whenever you combine it together with your BigCommerce website, you’ll be able to present prospects with a seamless buying expertise, decreasing the probability of deserted purchasing carts and enhancing buyer satisfaction.
One firm that has efficiently built-in social media into its eCommerce website to extend gross sales is Nike. This sports activities attire retailer at present has over 281 million followers on Instagram and commonly promotes their merchandise on the platform. Additionally they use Instagram to hyperlink on to product pages on their eCommerce website, permitting prospects to buy merchandise with out leaving the platform.
#5. Improves Search Engine Optimization
Creating social media profiles in your model and integrating them into your web site can enhance your on-line visibility and enhance search engine rankings as nicely. Social media channels like Fb, Twitter, and Instagram have excessive area authority and may help drive extra visitors to your web site, which in flip boosts your search engine rankings.
One nice instance of a model that has successfully built-in social media into its BigCommerce website to enhance its website positioning is Vogue Nova. The style retailer has a powerful presence on social media platforms like Instagram and Fb, the place they commonly submit pictures of their clothes on fashions and influencer collaborations. By integrating its social media profiles into its web site, Vogue Nova has been in a position to enhance their on-line visibility, drive extra visitors to their website, and enhance their search engine rankings. Right this moment, they’re one of many top-performing style retailers on social media which have an extremely excessive engagement charge on their posts.
Takeaway
Integrating social media into your BigCommerce storefront can present a number of advantages to what you are promoting, together with improved website positioning, elevated on-line visibility, and extra alternatives for buyer engagement. Moreover, you too can construct model consciousness, drive extra visitors to your website, and in the end enhance your gross sales and income.
In the event you haven’t already, it’s time to begin incorporating social media into your BigCommerce technique. Take one step at a time—you’ll be able to start with creating profiles on platforms that align together with your model and audience, and ensure to hyperlink them to your web site. Then you’ll be able to create and share participating content material that showcases your services or products that encourage your followers to go to your web site.
Bear in mind, with the best strategy, social media may help take your on-line enterprise to the subsequent stage. So, what are you ready for? Begin integrating social media into your BigCommerce website immediately and begin reaping its advantages!
